Under grad and above
Social media remains an evolving aspect of our daily lives in addition to being a part of our businesses. This course is designed for people who have some familiarity with social media already. Participants will learn to develop a social media marketing plan as a part of their overall marketing strategy, determine who should be on their team, and choose how they will measure what is taking place. In addition, we will explore some of the major social media sites and look at how specialty sites and social media management tools can take their social media marketing to the next level.
What
Will Students Learn?
ü Describe the value of social media to their marketing plan
ü Create and launch a social media marketing plan
ü Select the right resources for a social media marketing team
ü Define how to use social media to build an internal community
ü Use metrics to measure the impact of a social media plan
ü Manage difficult social media situations
ü Describe features of some of the key social media sites, including
Facebook, LinkedIn, and Twitter
ü Decide whether a blog adds value to a social media plan
ü Speak about specialty sites and social medial management tools
Stay
on top of social media trends and adjust their plan as the online world evolves
What
Topics are Covered?
ü What is social media?
ü Understanding the marketing mix
ü Developing a social media plan
ü Building your social media team
ü Using social media to build internal communities
ü Analyzing your impact with metrics
ü Keeping on top of the trends
ü Damage control
ü Using Facebook, LinkedIn, and Twitter
ü Building a blog or vlog (including using YouTube)
ü Using specialty sites (e.g. Pinterest and Yammer)
ü Using social media management tools and Launching your plan
Self-studying is a useful tool to enhance any learning experience, and when mastered, students young and old reap the benefits. Whether applied to studying for an AP exam or exploring new material independently due to sheer curiosity, self-studying can lead to new opportunities academically and professionally. Remember to utilize the world around you! Technology has put knowledge at your fingertips, so take advantage of all the easily accessible and low-cost tools at your disposal.
Self-study, when done correctly, is a very effective learning tool, so it can be helpful when used to prepare for a test or learn an entirely new subject matter on your own. Here are some tips for practicing successful self-studying:
Social Media Marketing
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