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Course / Course Details

Google Ad words

  • Self Study image

    By - Self Study

  • 0 students
  • 20 Hours
  • (0)

Course Requirements

Course is delivered through a presentation. Video Releasing 30th Nov., 2023

Course Description

Many companies advertise with pay per click ads. This course focuses on the largest machine available: Google AdWords. In this one-day course, participants will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWord budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.

 

What Will Students Learn?

ü Define Google AdWords and pay per click

ü Set up keywords lists and groups

ü Find tracking and statistical information

ü Describe conversions from clickthroughs

ü Decide whether they will write your own ads or enlist help

 

Course Outcomes

What Topics are Covered?

ü Understanding AdWords lingo

ü Creating an AdWords strategy

ü Creating a PPC campaign

ü Creating groups

ü Designing your ads

Looking at success

Course Curriculum

  • 3 chapters
  • 4 lectures
  • 1 quizzes
  • 20 Hours total length
Toggle all chapters
1 Student Manual
N/A


2 Self Study Manual
N/A


1 Course Presentation
N/A


1 Google Ad words Assessment [Quiz]
10 Min


Instructor

Self Study

Self-studying is a useful tool to enhance any learning experience, and when mastered, students young and old reap the benefits. Whether applied to studying for an AP exam or exploring new material independently due to sheer curiosity, self-studying can lead to new opportunities academically and professionally. Remember to utilize the world around you! Technology has put knowledge at your fingertips, so take advantage of all the easily accessible and low-cost tools at your disposal.


Self-study, when done correctly, is a very effective learning tool, so it can be helpful when used to prepare for a test or learn an entirely new subject matter on your own. Here are some tips for practicing successful self-studying:

  • Set realistic goals. Setting work goals for yourself, ones that realistically fit in with your life and other commitments, is important when creating self-study habits. You can set yourself up for success by assigning only a certain number of chapters to read each night, adjusting your workload according to how hectic your schedule is in any given week, and giving yourself a mental break each week to let your mind rest.
  • Find what works for you. There are many different ways to learn, and it is important to adjust studying techniques to find what works for your brain. Some students find reading aloud helpful, others like taking handwritten notes rather than typing. Discover whatever works best for you, and stick with it.
  • Review material the same day you learn it. After taking notes in an online course, or reading the next chapter in your textbook, make sure you review all the new material, by typing up your notes, practicing your new skill, or reading over a chapter again, to help it resonate. While this may seem tedious, it only takes a short amount of time. Reviewing can help with long-term absorption of material, so it decreases the need of cramming in the future.
  • Study in short, frequent sessions. Instead of treating your study session like a marathon, break up your material by topic into a series of short sessions, separated by short breaks. That way, you won’t be staring at your books or computer for too long while wearing on your focus, and your brain can absorb the material more easily. While cramming may seem like a great way to cover a lot of material in a condensed amount of time, studying in short, frequent sessions is a more effective way to learn subject matter and self-study.
  • Prepare and maintain your study environment. When learning remotely it is important to create a study space for yourself. By setting aside a desk or table that is a designated environment for self-studying or completing an online course, you will know to be mentally prepared to learn when you enter that space

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