pre University and above
Course Overview
This
course will introduce the different facets of CRM and identify who the
customers really are. It will also analyze the key components of CRM and explore
how it can be integrated within an organization.
As with many significant undertakings, undergoing a
CRM review (even simply considering its implementation) requires learners to
analyze technical and complicated systems. This course sorts through a myriad
of information and brings you the basics you need to make a decision about the
need for CRM, its benefits, and how to coordinate the base requirements for
a CRM undertaking.
Learning Objectives
At
the end of this course, you will be able to:
1.
Demonstrate an understanding of the terms and
benefits of CRM on a company’s bottom line
2.
Analyze the different components of a CRM plan
3.
Develop a checklist for readiness and success
in CRM
4.
Describe how CRM creates value for
organizations and customers
5.
Consider developmental roles that have the
greatest impact on CRM
Administrator
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Customer Relationship Management
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