Graduate/ Post Graduate/ FMCG professionals
The industry is undergoing a fundamental transformation. The combined effects of demographic shifts, rise of new consumptions centers, the emergence of new channels like e-commerce, proliferation of the internet connectivity and digital media, will have a profound impact on the shape of demand over the next decade. Against this backdrop, companies will need to reimagine and reengineer the way they operate to capture this opportunity.
This course will introduce the new age FMCG with Technology, with three priorities —
A. Creating a winning consumer model that starts by understanding how / why consumers choose, using data Analytics tools & Neuro Linguistic Programming (NLP)
B. Engaging with the digitally connected consumer along the purchase pathway with tools like Digital Marketing, Social Media selling
C. Recrafting their market models.
This course will enable you to become a new age FMCG professional and teach you about Tech in FMCG and will cover the following modules:
1. Introduction to Tech enabled FMCG
2. Technology driven Sales and Marketing - including Digital Marketing, Social Media Selling, Neuro Linguistic Programming, in-depth Power Point, Using MS Excel, Tarde Show and Successful Negotiations, Leadership.
3. Data Bases, Big Data and Data Analytics.
Self-studying is a useful tool to enhance any learning experience, and when mastered, students young and old reap the benefits. Whether applied to studying for an AP exam or exploring new material independently due to sheer curiosity, self-studying can lead to new opportunities academically and professionally. Remember to utilize the world around you! Technology has put knowledge at your fingertips, so take advantage of all the easily accessible and low-cost tools at your disposal.
Self-study, when done correctly, is a very effective learning tool, so it can be helpful when used to prepare for a test or learn an entirely new subject matter on your own. Here are some tips for practicing successful self-studying:
TECHTONIC FMCG
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