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Instructor Name

Self Study

Category

Industry T Shaped Courses

Reviews

3.1 (16 Rating)

Course Requirements

Graduate/ Post Graduate/ FMCG professionals 

Course Description

"Navigating the New Age FMCG Landscape: A Technology-Driven Approach

Future-Proof Your Business

The FMCG industry is undergoing a seismic shift. Demographic changes, emerging consumption centers, the rise of e-commerce, and the proliferation of digital media are reshaping consumer behavior and market dynamics. To thrive in this evolving landscape, companies must adapt their strategies and leverage technology to capture new opportunities.

Our Course, aligned with the National Occupation Standards  Addresses Three Critical Areas:

  • Consumer-Centric Strategy: Develop a deep understanding of consumer preferences and behaviors using data analytics and neuro-linguistic programming (NLP). Create a winning consumer model that drives innovation and growth.
  • Digital Engagement: Master digital marketing and social media selling to effectively reach and engage digitally connected consumers throughout their purchase journey.
  • Market Model Reimagination: Rethink your market models to align with the changing consumer landscape and capitalize on emerging trends.

Key Takeaways:

  • Data-Driven Decision Making: Learn to harness the power of data to gain valuable insights into consumer behavior and market trends.
  • Digital Marketing Mastery: Acquire the skills to create effective digital marketing campaigns and leverage social media to drive sales.
  • Strategic Market Adaptation: Develop a flexible and adaptable market model that positions your business for long-term success.

Ideal for:

  • FMCG professionals seeking to future-proof their careers
  • Executives looking to drive innovation and growth in their organizations
  • Entrepreneurs exploring new opportunities in the FMCG industry

Join us and equip yourself with the knowledge and skills to navigate the complexities of the new age FMCG landscape and emerge as a market leader."

Course Outcomes

This course will enable you to become a new age FMCG professional and teach you about Tech in FMCG, aligned to the National Occupational Standards (NOS) and will cover the following modules: 

Covers NOS - 

SSC/N8501, SSC/N8508, SSC/N8509, SSC/N8115, SSC/N8116, SSC/N8141, SSC/N8142, SSC/N8146, SSC/N8148, 

Curriculum
1. Introduction to Tech enabled FMCG 

2. Technology driven Sales and Marketing - including Digital Marketing,  Social Media Selling, Neuro Linguistic Programming, in-depth  Power Point, Using MS Excel, Trade Show and Successful Negotiations, Leadership. 

3. Data Bases, Big Data and Data Analytics. 

Course Curriculum

1 Tech FMCG Overview
16 Min


1 Selling Smarter
24 Min


2 Creating Sales & Marketing Strategies
20 Min


3 Selling Smarter - Assessment [Quiz]
N/A


1 Marketing with Social Media Video 1
2 Min


2 Marketing with Social Media - Getting Started
45 Min


3 Marketing with Facebook Video 2
5 Min


4 Using LinkedIn
5 Min


5 Building a Blog
7 Min


6 Using Social Sites
8 Min


7 Student Manual
5 Hours


8 Marketing with Social Media Assessment [Quiz]
N/A


1 Digital Marketing
36 Min


2 Digital Marketing
36 Min


3 Student Manual
5 Hours


4 Digital Marketing Assessment [Quiz]
N/A


1 Data Analytics in the FMCG Industry
9 Min


1 Introduction to Data Analytics
24 Min


2 Understanding Databases
1 Hour


3 Big Data
1 Hour


4 Machine Learning and R Programming
1 Hour


5 Big Data Downloadable Student Manual
5 Hours


6 Big Data Learning Assessment [Quiz]
N/A


1 MS Excel as a Data Analytics tool
1 Hour20 Min


2 Data Analytics Toolkit
8 Min


1 Power BI Lesson 1
17 Min


2 Power BI Lesson 2
8 Min


3 Power BI Lesson 3
7 Min


4 Power BI Lesson 4
10 Min


5 Power BI Lesson 5
15 Min


1 FMCG Quiz [Quiz]
N/A


1. Social Media Marketing
2. Digital Marketing Student Guide
3. Big Data Student Manual
4. Power BI Student Manual

Instructor

Self Study

3.1 Rating
16 Reviews
7778 Students
62 Courses

Self-studying is a useful tool to enhance any learning experience, and when mastered, students young and old reap the benefits. Whether applied to studying for an AP exam or exploring new material independently due to sheer curiosity, self-studying can lead to new opportunities academically and professionally. Remember to utilize the world around you! Technology has put knowledge at your fingertips, so take advantage of all the easily accessible and low-cost tools at your disposal.


Self-study, when done correctly, is a very effective learning tool, so it can be helpful when used to prepare for a test or learn an entirely new subject matter on your own. Here are some tips for practicing successful self-studying:

  • Set realistic goals. Setting work goals for yourself, ones that realistically fit in with your life and other commitments, is important when creating self-study habits. You can set yourself up for success by assigning only a certain number of chapters to read each night, adjusting your workload according to how hectic your schedule is in any given week, and giving yourself a mental break each week to let your mind rest.
  • Find what works for you. There are many different ways to learn, and it is important to adjust studying techniques to find what works for your brain. Some students find reading aloud helpful, others like taking handwritten notes rather than typing. Discover whatever works best for you, and stick with it.
  • Review material the same day you learn it. After taking notes in an online course, or reading the next chapter in your textbook, make sure you review all the new material, by typing up your notes, practicing your new skill, or reading over a chapter again, to help it resonate. While this may seem tedious, it only takes a short amount of time. Reviewing can help with long-term absorption of material, so it decreases the need of cramming in the future.
  • Study in short, frequent sessions. Instead of treating your study session like a marathon, break up your material by topic into a series of short sessions, separated by short breaks. That way, you won’t be staring at your books or computer for too long while wearing on your focus, and your brain can absorb the material more easily. While cramming may seem like a great way to cover a lot of material in a condensed amount of time, studying in short, frequent sessions is a more effective way to learn subject matter and self-study.
  • Prepare and maintain your study environment. When learning remotely it is important to create a study space for yourself. By setting aside a desk or table that is a designated environment for self-studying or completing an online course, you will know to be mentally prepared to learn when you enter that space

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